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Tuesday, February 03, 2009 from 8:30 AM - 3:30 PM (ET)
Please join USIP, ITVS, and citizen journalists around the world to discuss the role of media in public diplomacy.
AT THE NEWSEUM IN WASHINGTON, D.C.
Knight Conference Center
Enter through 6th Street "Freedom Forum" Entrance
Tuesday, February 3, 2009
8:30 a.m. - 3:30 p.m.
PLEASE NOTE VENUE CHANGED TO NEWSEUM DUE TO HIGH DEMAND.
Challenge
We are in a disruptive period in media, the result of an explosion in digital distribution, social networking, and user generated content. And with disruption comes opportunity. This summit, moderated by Ted Koppel and entitled Media as Global Diplomat, is a forum to ask key public and private sector leaders how the United States can best use media to reinvigorate its public diplomacy strategy and international influence in order to strengthen efforts to build a more peaceful world.
Agenda
(8:30 a.m.) Continental Breakfast and Registration
(9:00 a.m.) Welcome and Framing the Day
Sheldon Himelfarb
Associate Vice President, Center of Innovation for Media, Conflict, and Peacebuilding, U.S. Institute of Peace
Hosts Remarks
Ambassador Richard Solomon
President, U.S. Institute of Peace
Sally Jo Fifer
President and Chief Executive Officer, Independent Television Service
Media & Public Diplomacy: The Challenge at Hand
Ted Koppel will address the dramatically changing global media landscape and its implications for public diplomacy and peacebuilding.
(9:30 a.m.) Public Diplomacy 2.0: Rethinking Official Media
In this new era of digital distribution, social networking, and user generated content, what is the role of government-funded media in bolstering America’s global influence and ability to manage conflict? This panel will discuss where traditional strategies for media-based public diplomacy are effective and where they need to change.
Panelists:
Kathy Bushkin Calvin
Executive Vice President and Chief Operating Officer, The United Nations Foundation; Former President, AOL Time Warner Foundation
Ambassador Edward Djerejian
Founding Director of the James A. Baker III Institute for Public Policy
Abderrahim Foukara
Washington, D.C. Bureau Chief, Al Jazeera International
Ambassador James Glassman
Former Under Secretary of State Public Diplomacy and Public Affairs, U.S. Department of State
Andrew McLaughlin
Director of Global Public Policy and Government Affairs, Google
James Zogby
Founder and President, Arab American Institute
(11:15 a.m.) The Global Media Marketplace
What is the responsibility of free market commercial media to serve the greater public good in the global media age? This panel will consider the role of “unintended” stereotypes in shaping the image of the US abroad and the perils of uninformed citizens at home due to declining news coverage of international events.
Panelists:
Edward Borgerding
Chief Executive Officer, Abu Dhabi Media Company
Carol Giacomo
Editorial Board Member, The New York Times
Mika Salmi
President of Global Digital Media of MTV Networks
Smita Singh
Director, Global Development Program, The William and Flora Hewlett Foundation
Sydney Suissa
Executive Vice President of Content, National Geographic Channels International
(12:30 p.m.) Lunch
(1:15 p.m.) Special Screening: Waltz With Bashir
Ari Folman's animated documentary on the horrors of the 1982 Lebanon
War. Academy Award nominee and winner of 2009 Golden Globe for Best
Foreign Language Film. Waltz With Bashir is part of the ITVS International
initiative and will be introduced by Calvin Sims, Program Officer, Media Arts & Culture, Ford Foundation.
(2:45 p.m.) Independent Documentary and Participatory Media
In discussing the film, this panel will consider the potential of film and video to connect people around the world and transform conflict. How can this powerful content be deployed as part of a more effective US public diplomacy strategy?
Panelists:
Tamara Gould
Vice President of Distribution, Independent Television Service
Yvette Alberdingk Thijm
Executive Director, Witness
(3:15 p.m.) Summing Up and Next Steps
USIP would like to thank former Fellow Ivan Sigal and the citizen journalists of Global Voices for their participation in this event.
ITVS would like to thank its supporters, The William and Flora Hewlett Foundation, Ford Foundation, and The John D. and Catherine T. MacArthur Foundation for their sponsorship of this event.
The United States Institute of Peace (USIP) is an independent nonpartisan national institution established and funded by Congress. Our mission is to help prevent, manage, and resolve violent international conflicts by empowering others with knowledge, skills, and resources, as well as by directly engaging in peacebuilding efforts around the world. The Center of Innovation for Media, Conflict, and Peacebuilding focuses on harnessing the power of the media for peacebuilding, and on developing new strategies for countering the use of media to promote conflict. For more information please visit http://www.usip.org/media/index.html
The Independent Television Service (ITVS) funds, presents and promotes award-winning documentaries and dramas on public television and cable, innovative new media projects on the Web and the Emmy Award-winning weekly series Independent Lens Tuesday nights at 10:00 PM on PBS. ITVS International is a division of the Independent Television Service that runs the Global Perspectives Project (GPP), an international exchange of documentary films made by independent producers, bringing international voices to U.S. audiences, and American stories to audiences abroad. ITVS is funded by the Corporation for Public Broadcasting, a private corporation funded by the American people. The GPP is funded by The William and Flora Hewlett Foundation, Ford Foundation, The John D. and Catherine T. MacArthur Foundation, and the U.S. Department of State. For more information please visit http://itvs.org.
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